摘要：

在世界人民携手共建地球村的今天，来自不同文化背景的人们共同努力,互相理解。从古时候开始，绝大部分国家就都有送礼文化。对于有着不同文化传统的人来说，彼此之间的送礼行为就会或多或少产生一定的障碍 。随着人口的增长和经济的发展，礼物作为一种消费品而言，已经成为国家交往、商务往来以及市场销售的重要部分。尽管送礼礼仪随着时代发展在变化，却始终为我们传递着友谊。在中西方交流日益深入的今天，本文就中西方送礼文化的差异进行相关的探讨。

关键词：送礼；文化差异；交流

Abstract：

During the whole process of gathering joint strength to build a global village, people are supposed to promote mutual understanding toward friends from diverse cultural backgrounds. Since ancient times, gifts-giving has been a historical common tradition among the vast majority countries . Sending gifts can be more or less confusing and even offensive if both sides (the giver and the recipient) from different areas. With a growing population and developing economy, gifts, as an extension of consumer goods, have become a necessary association at national events, business activities, and personal interactions. Although the etiquette of gifts giving has changed through the ages, the essential message of friendship l remains unchanged. Nowadays, with the increasingly deepening between China and western countries, the paper aims to talk about the cultural difference of gifts giving from certain aspects.

Key words: gifts giving; cultural difference; communication