摘  要

随着中国加入世贸组织, 中国在国际经济舞台上的地位越来越重要。“地球村”意味着世界在逐渐拉近距离，经济文化的交流越来越频繁。而在文化方面，代表东方文化的中国与当今世界经济龙头的美国有着极大的差异。大到语言，文化价值观，小到饮食到餐具。文化的差异体现在方方面面。中美文化的差异对我国餐具出口有利有弊。利用文化差异来发展对外贸易。努力使中国的餐具成为向国外宣传东方饮食文化的名片。本文旨在讨论中美文化差异对我国餐具出口的影响。首先，以中美文化差异为研究背景，采用文献研究、调查及案例法，主要讨论了中美文化差异对我国餐具出口的影响及策略，得出文化差异对餐具出口既有积极影响又有消极影响。并得出必须采取相应的措施融合中美文化来促进国际贸易的发展作为结论。

关键词：文化差异；餐具出口；影响

Abstract

With China's joining to the WTO, China's role in the international economic area is increasingly important. "Global village" means the distance of the world is gradually closer, and the economic cultural exchange is more frequent. As the representative of Eastern culture, China is quite different in cultural terms from that of the US, the world's economic leader. There are many differences are from language, to cultural values of diet and cutlery. Cultural differences are reflected in all aspects. Cultural differences between China and America have both positive and negative impacts on Chinese tableware export. It is important to take an advantage of cultural differences to develop trade strategies, and try hard to make Chinese tableware as the propaganda card to publicize Chinese food culture overseas. Firstly, the paper, based on the background of the Sino-US cultural differences, using the literature research, survey and case study, mainly discusses the impact and strategies of cultural differences between Chinese and American on Chinese tableware Export and draws the conclusion that it has both positive and negative impact on tableware export and it is significant to take appropriate measures to merge the Chinese and American culture to promote international trade.

Key words: cultural differences; tableware export; impact