摘要

霍夫斯坦特对文化下了这样一个定义：所谓“文化”，是在同一个环境中的人民所具有的“共同的心理程序”。因此，文化不是一种个体特征，而是具有相同社会经验、受过相同教育的许多人所共有的心理程序。不同的群体，不同的国家或地区的人们，这种共有的心理程序之所以会有差异，是因为他们向来受着不同的教育、有着不同的社会和工作，从而也就有不同的思维方式。文化差异即是指因地区异同，各地区人们所特有的文化异同而产生的差异。本文分析了中美两国主要的文化差异以及人们对文化差异重要性的认识，阐述了文化差异对中美两国贸易的影响，根据中美两国现状提出了应对贸易中的文化差异的对策。至于对影响的研究,学者们大多强调它的正解,很少关注其他方面。本文说明了文化差异对中美贸易的影响。因此,这样的研究具有十分重要的意义。本文多角度分析的方法将被应用到对文化的理解和分析文化差异对中美贸易的影响中。

关键词： 文化差异， 中美贸易， 影响，对策

Abstract

Hofstente has a definition of culture: The so-called “culture” means people in the same environment with the "common psychological procedures". Therefore, culture is not a kind of individual characteristic, it is the common psychology program shared by people with the same social experience and the same education. The common psychological process of people is different in different countries or regions. Because they have been affected by different education, and they have different social life and work, they also have different ways of thinking. Cultural difference refers to people from different countries have different cultures. This article analyzes the major cultural differences between China and the United States and people's knowledge about the importance of cultural differences. What’s more, it also studies the influence of cultural differences on Sino-US trade, and puts forward some countermeasures to deal with cultural differences in the trade according to the status quo of China and the United States. As for the researches on the effects, scholars mostly emphasize the positive solutions of it and pay little attention to the other aspects. This paper illustrates that the influence of cultural differences on Sino-US trade. Therefore, it is of great significance to do such a research. In this thesis, the method of multi-perspective analysis will be applied to achieve the goal of a comprehensive and detailed analysis of the influence of cultural differences on Sino-US trade.

Key words: cultural differences, Sino-US trade, influences, countermeasures