摘  要

当今世界各国之间的贸易往来愈加频繁，商务英语信函也成为人们在经济领域中的一个重要的交际手段,在商务活动中起着传递信息、增进了解、处理问题、联系业务等作用。写出一封礼貌有加的商务信函不仅是对商务工作者的一个最基本的要求，也是顺利展开商务活动的一个重要前提。礼貌的主要功能是减少冲突和误解，并通过礼貌的言语行为以便获得交流的目的。以Leech提出的外贸函电写作中必须遵守的礼貌性原则为理论依据，从外贸函电写作应遵循礼貌原则的必要性和重要性的角度，结合商务信函的特点和外贸函电写作中典型的错误案例分析，论述了礼貌原则在商务信函中的具体运用和表现。在此基础上提出如何在外贸函电写作中减少冲突和误导，如何通过使用礼貌用语顺利进行商务沟通的有效策略。从中得出结论：礼貌原则在当今商务信函交流中发挥着举足轻重的作用,它可以消除不必要的摩擦，增进相互信任和了解，同时有利于商务活动的开展。

关键词：礼貌原则；外贸函电；重要性;策略

Abstract

Nowadays the foreign trade activities around the world are increasingly frequent, and business letters have become an important carrier of communication in the field of economy. It plays an important role to convey a message, promote mutual understanding, deal with a problem, have a business contact ,etc.. To write a polite business letter is not only a basic requirement for business workers, but also an important prerequisite for a smooth development of business activities. The main function of politeness is to reduce the conflict and misunderstanding and reach an effective communication through the polite expressions in business correspondence.The paper is based on the theory of the Politeness Principle proposed by Leech who emphasizes the importance of politeness in business corresponding writing. From the perspective of the necessity and importance of adherence to the Politeness Principle in business correspondence writing, combined with the characteristics of business correspondence and the analysis of specific examples and the usage of polite expressions in business corresponding writing, the purpose of the paper is to reduce conflicts and misleading in business activities. On this basis, the conclusion is drawn like this: Politeness Principle plays a decisive role in the communication of business letters. It can eliminate unnecessary friction and enhance mutual trust and understanding. At the same time it may promote the effectiveness and efficiency of business activities.

Key words:  Politeness Principle; business correspondence; importance; strategies