Abstract
In human’s communicative activities, verbal communication plays a decisive role. However, on account of the continuous development of society, more and more experts and scholars have realized the importance of nonverbal communication, thus the study of nonverbal communicative behaviors has gradually increased. But in real life, people may always focus more on verbal communication but not nonverbal communication which is endowed with cultural characteristics. That leads to the conflicts and collisions in intercultural business communicative activities. This paper, from the point of intercultural communication, inquires the classification, functions and applications of nonverbal communication in business communication; through the research of mistaken ideas in nonverbal communication between China and western countries, reveals the differences of these cultures; and with the combination cultural dimensions theory of Hofstede, brings forward the measures to avoid such mistaken ideas and promote intercultural commercial activities.
Keywords   nonverbal communication   business   intercultural  cultural dimensions theory

在人类交际活动中，语言交际占有举足轻重的地位。然而，随着社会的不断发展，越来越多的专家学者开始意识到非语言交际对于人类交际活动的重要性，关于非语言交际行为的研究活动也逐渐增多。不过在实际生活中，人们往往过于强调语言交际，却忽略了更具有文化特征的非语言交际，从而导致跨文化商务交际活动出现冲突和碰撞。本文将从跨文化交际的角度，探讨在商务交际中，非语言交际的类型、功能和实际运用，并通过研究中西方非语言交际中出现的误区揭示中西方文化的差异，结合Hofstede的文化维度理论，提出如何避免因这样的文化差异而陷入的误区，从而更好地开展跨文化商务活动。
关键词  非语言交际   商务   跨文化   文化维度理论

With the development of society, more and more experts and scholars have realized the importance of nonverbal communication. However, in real life, people may always focus more on verbal communication but not nonverbal communication which is endowed with cultural characteristics. That leads to the conflicts and collisions in intercultural business communicative activities. This paper, from the point of intercultural communication, inquires the classification, functions and applications of nonverbal communication in business communication; through the research of mistaken ideas in nonverbal communication between China and other countries, reveals the differences of these cultures; and with the combination value dimensions theory of Hofstede, brings forward the measures to avoid such mistaken ideas and promote intercultural commercial activities.