摘  要

21世纪随着经济全球化的不断深入，国与国之间的贸易合作日渐成熟和频繁。中国也正处于经济全球化的发展进程中。加强跨文化沟通和合作对中国经济贸易的发展起到至关重要的作用，而如何提高跨文化沟通能力是当务之急。美国，作为世界第一经济大国，是中国非常重要的经济合作伙伴。随着中美两国之间贸易活动的增多，两国间的商务沟通也日益频繁。中美两国的文化差异会对中美商务沟通产生巨大的影响。我们只有正视这些差异，才能在中美文化沟通中达到事半功倍的效果。本文主要研究中美文化差异对商务沟通的影响及应对策略。

关键词：文化差异；商务沟通；影响；应对策略
   
Abstract

Since the 21st century, with the great impact of globalization of economy and the increase of the trade, cooperation among countries has become more frequent. China is also in the process of economic globalization. Promoting the cross-cultural communication and cooperation plays an important role in the development of economy and trade in China. There is no doubt that how to improve the ability of intercultural communication is an immediate imperative. America is the economic big power, and an important trade partner of China. Because of the frequency of the trade between China and America, the communication also becomes more common. To some extent, the cultural differences between China and America will influence the communication or obstruct it. If we square up to these differences, then twice the result can be accomplished with half the effort in cross-cultural communication. This article mainly talked about the influence of cultural difference between China and American in business communication and some coping strategies.

Key words: cultural differences; business communication; influence; coping strategies