摘  要

近几年，随着经济、生活水平的提高，各国间贸易关系迅速发展，国际竞争日益激烈。为了打破传统贸易方式在支付、空间、时间等问题上对贸易双方的局限性，电子商务作为依赖信息网络技术的新型贸易形式而诞生。从我国情况来看，支付宝是电子商务在国际贸易结算中的一个重要而生动的应用实例，因此作者认为分析并且了解支付宝以及电子支付对经济生活有重要的意义。作者从图书馆和网上收集资料和参考文献，对比前人的研究，通过探讨支付宝的发展历程及背景，从外贸英语课堂上所学的SWOT分析模型分析了支付宝在电子商务中的应用以及电子商务的营销策略，总结出了支付宝作为未来重要的贸易结算方式的可行性，以及电子商务的发展性。

关键词：支付宝；电子商务；外贸英语

Abstract

In recent years, with the development of economics and living standard, international trade relationship has been developing quickly, and the competition in international trade becomes fiercer. In order to break the limitation of payment, space and time problems on traditional trade methods, E-commerce, as a new trade method, has emerged with the widespread of Internet technology. For our country, Alipay is a vivid and significant example of the application of E-commerce in international trade method. So the author thinks it is meaningful to analyze and learn about Alipay and E-commerce in daily economic life. As for the methodology of paper, the author collects information and literature from the books and Internet, and compares current condition with the previous studies. In addition, this paper gives specific application of Alipay in E-commerce. The author studies the development and background of Alipay, then analyzes the Alipay’s application on E-commerce and marketing strategies by doing the SWOT analysis. The SWOT analysis is learnt in the foreign trade English class. The author fully uses foreign trade English theory to evaluate the strengths, weakness, opportunities, and threats of Alipay involved in business. On the last section, this paper comes to the conclusion that Alipay will be essential trade method in E-commerce. The third-party payment has great prospect in international trade. The author also emphasizes the feasibility of Alipay and the possibility of E-commerce. More information about Alipay’s weakness and suggestion to its improvement should be presented, which is helpful for further studies.

Key words: Alipay; E-commerce; foreign trade English