摘  要

随着全球经济发展一体化进程的不断加快和跨文化交际的深入发展，世界各国之间的经济合作日益紧密。作为商务交际中不可或缺的组成部分，商务谈判在商务活动中的起着举足轻重的作用。其谈判结果也关系到双方企业未来的存活与发展。显然，国际商务谈判比国内商务谈判更加的复杂，由于各国之间存在政治，法律，经济的差异，各个民族存在着不同的历史与文化的差异。这可能导致国际商务谈判产生沟通障碍。因此，怎样消除这些障碍并建立一个良好的沟通环境是国际商务谈判成功的基础。本文通过分析文化差异对商务谈判影响的具体表现，指出可能出现的跨文化障碍，提出要确保国际商务谈判的成功，谈判人员应注意的问题。

关键词：跨文化交际; 国际商务谈判; 文化差异

Abstract

With the acceleration of global economic integration and the further development of Inter-cultural communication, economic cooperation among countries in the world becomes closer and closer. As an indispensable part of business communication, business negotiation plays an important role in business activities. So there is no doubt that the results of business negotiation are closely associated with bilateral enterprises’ commercial survivals and the development in the future. Definitely, international business negotiation is more complex than domestic business negotiation. Owing to different political, legal and economic systems of each country, there are some divergent, historical and cultural, between various ethnic groups which may lead to communication barriers in international business negotiations. Therefore, how to deal with these obstacles and achieve a good communication environment are the basic to the success of the international business negotiations. This thesis analyzes the impact of cultural differences on the business negotiation of specific performance, pointing out the inter-cultural barriers that may arise and put forward the problems to which that negotiators need to pay attention during the negotiation to ensure the success of international business negotiations.

Key words: intercultural communication; international business negotiation;              
cultural difference