Abstract
Non-verbal communication plays a very important role in human interaction. This paper conducts a systematic research on non-verbal communication and summarizes eight categories, including eye contact, dressing, kinesics, gesticulation, tone, little present, punctuality, and smile. Based on the analysis of some real cases, the paper elaborates on the features of non-verbal communication in business negotiation from pragmatic perspective, summarizes the influence of non-verbal in business communication, and puts forward some suggestions to appropriate behaviors in business negotiation for a better communication and understanding.
Keywords   communication   non-verbal   business communication

行为语言在人类的交流沟通中起着不容忽视的作用。本文对行为语言做了系统完整的研究，将其分为目光接触，衣着打扮，身体动作等八个种类，总结了行为语言主要特征，如多义性，同义性，模糊性等。在此基础上，本文从语用角度出发，通过对一些真实案例的分析，总结了商务沟通中出现的行为语言方式和特征，及其对沟通成功与否的影响，并最终总结在商务沟通中如何正确使用行为语言，从而实现更好的交际效果。
关键词  沟通 非语言交际 商务沟通

Once a great rhetorician was asked what the first part of oratory was, he answered, action, and what the second were, he replied, action, and the third, he still answered, action. So from such a reply, we can see that people tend to believe actions more than words! There is a proverb in English: actions speak louder than words meaning that if we want people to believe our words, we should speak with our actions. Our actions, what we do, communicate more clearly than our words, what we say.
Today, many researchers are concerned with the information sent by communication that is independent of and different from verbal information, namely, the nonverbal communication. Verbal communication is organized by language; but nonverbal communication is not. Most of us spend about 75 percent of our waking hours communicating our knowledge, thoughts, and ideas to others. However, many of us fail to realize that a great deal of our communication is of a nonverbal form as opposed to the oral and written forms. Clearly, we cannot neglect the aspect of communication at our peril in intercultural business communication.