Abstract
This paper endeavors to analyze the development of Chinese film culture under the background of globalization in terms of meme. It takes Zhang Yimou as a representative of the successful Fifth-Generation film directors and studies his film development of three different stages to illustrate how Chinese film culture has duplicated the western culture meme and then transformed it to a mixed culture, and then it will talk about the process that the western culture duplicates the Chinese culture meme When the mixed culture is spread around the world. Hero is the western culture meme and martial art is the Chinese culture meme which are selected as the typical culture memes to study in this paper. As there is limited research either on the phenomenon of culture meme, or on the film development pattern through typical examples, this study carves out a new way on the study of the spread of Chinese film culture.

Keywords   globalization   film culture   meme   development and spread

本文透过模因视角分析了全球化背景下中国电影文化的发展模式。以成功的第五代导演张艺谋为代表，本文通过分析他的电影发展过程来探讨中国电影对西方文化模因的复制，转化成为一个新的混合型文；接着又探讨在中国混合型文化再世界传播后西方电影对中国文化模因的复制。文章选取英雄主义和武术文化分别作为典型的中国文化模因与西方文化模因来进行探讨。由于目前对电影文化的模因现象没有很多的研究，也没有通典型的例子来分析中国电影文化的发展模式，因此本文为未来中国电影文化的传播研究提供了新的视角。

关键词  全球化  电影文化   模因   发展传播

1Introduction
With China’s accession to the WTO, its politics, economy, and culture etc have caught up with the world. Chinese movie circles also show its traditional culture to the globe, accepting the impact and promotion of globalization. In such a situation, the Chinese film industry is facing both pressing challenges and great opportunities. It is not enough to prosper or even survive in this world of instability and threat either by relying on the traditional culture or by simply imitating foreign culture. This paper seeks to discuss how Chinese film achieves success by absorbing the foreign culture, meanwhile retaining our own cultural identity. I firstly seek to understand how Chinese films are influenced by foreign movies and then reversely influence the latter in terms of the culture meme.