- 商标在地化和汉译策略研究
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在经济全球化和国际贸易日益频繁的背景下，越来越多的跨国公司把战略目光投入到中国这一全球最大的市场。为赢得市场竞争，他们制定了各种在地化的营销策略，并逐渐意识到一个好的商标翻译对于吸引消费者和将自身品牌和商标打入中国市场的重要性。品牌和商...
- 《理智与情感》两个中译本中归化与异化辩证统一的观点研究_翻译专业英语论
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Abstract The purpose of this thesis is to study the choice of translation strategy, especially the dialectical unity of foreignization and domestication on the basis of maximal foreignization and minimal domestication in literary translation. Of this...
- 《论语》英译本中的归化与异化_翻译专业英语论文
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Abstract As the essence of Confucianism, The Analects has played an important role in cultural exchanges between China and western countries. More than 50 English versions of The Analects have been translated by many domesticate and foreign scholars,...
