- 目的论视角下公益广告的汉英翻译_英语论文.docx
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随着经济全球化的发展，中西方沟通交流日益密切。越来越多的外国人来到中国，参观学习，投资经商，有的甚至在中国定居。同时，中国公益事业蓬勃发展，公益广告随处可见。为了方便外国人了解汉语公益广告，汉语公益广告常被翻译或以双语的形式书写。然而，...
- 文化视角下中英公益广告的对比研究_英语论文.doc
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文化视角下中英公益广告的对比研究 A Contrastive Study of Chinese and English Public Service Advertisements from the Cultural Perspective 摘要 公益广告以其巨大的社会性以及诉求对象的广泛性，越来越受到社会大众的关注。同时，在学术界也越来越受到专家学者的重视。在文化多元化的时...
- 浅析公益广告的社会功能及其设计准则_英语论文.doc
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浅析公益广告的社会功能及其设计准则 A Brief Research on Social Functions and Design Maxims of Public Service Advertisement 摘要 当今社会充斥着广告，公益广告对社会的积极作用使它渐渐进入人们的视线。虽然现有文献有不少关于公益广告的研究，但人们对公益广告的认识依旧很浅显...
- 中美公益广告的跨文化研究_商务英语论文
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摘要: 广告是一种有组织的经济传播活动，同时广告作品也是一种文化产物；而公益广告作为一种宣传社会价值观和提供公共服务的有效的广告形式，是我们社会所倡导的风尚，也是社会精神文...
- 中英文环保公益广告文化对比研究_商务英语论文
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Abstract As the global environmental pollution and ecological destruction have become increasingly serious issues, more and more people have paid attention to environmental problems and have participated in environmental campaign in different ways. A...
- 公益广告翻译的中西文化对比研究_翻译专业英语论文
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摘要： 随着经济的发展和社会的进步，公益广告经常出现在报纸、电视、杂志、街道和地铁等地方。进入21世纪以来，经济全球化、科技信息化成为世界的发展潮流，中国与世界各国的联系也...
- 从社会符号学角度解读FAMILY公益广告_商务英语论文
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Abstract Advertisement is equipped not only with the persuasion function but also with the social interaction function as a prevailing and efficient kind of medium. This thesis discusses the FAMILY public service advertisement from the perspective of...
- 中英公益广告中的隐喻比较研究_商务英语论文
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Abstract At present, there are all kinds of natural disasters and social problems. But governments have no ability to solve these problems all by themselves. They also need the participation of the public. As a result, Public Service Advertisements (...
- 从系统功能语言学角度对公益广告的分析_商务英语论文
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Abstract With the continuous development and perfection of Systemic Functional Linguistics, increasing scholars at home and abroad devote themselves into the study of the three functions of the theory, including ideational function, interpersonal fun...
- 公益广告中的隐喻分析_商务英语论文
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Abstract Public service advertisement generates and develops with the advance of the society. Research on public service advertisement is of great significance to promote the development of public service advertisement and improve the social environm...
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