- 论广告英语的修辞特征与翻译方法_翻译专业英语论文
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摘 要 现如今，广告业作为一个新兴产业在当代得到了迅速发展。为了引人注目，广告语言中常会使用各种修辞手法。事实上，修辞格的使用确实大大增加了产品的竞争力。与此同时，各种翻译...
- 论广告英语的修辞特征与翻译_翻译专业英语论文
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摘 要 广告语在我们日常生活中随处可见，作为一种信息传播途径，及其翻译行为。广告语不仅对其所宣传的产品的功能、外观、价值、实用性等方面有着准确的描述，还在引导消费者购买欲上...
- 英语广告语中修辞手法的运用_商务英语论文
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摘 要 广告是商品经济高度发展的产物，是当今经济生活的一个重要方面。广告业在我国正方兴未艾，在促进商品销售、繁荣经济等方面起着日益重要的不可估量的作用。 广告英语的说服力在...
- 中文古诗词叠词的修辞功能与翻译_翻译专业英语论文
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Abstract Reduplication is a way of rhetoric in Chinese and is widely used in Chinese classical poetry. The varied rhetorical functions reveal the specialty of the reduplication. However, in the translation of reduplication in Chinese classical poems,...
- 修辞学角度下的女性商品广告的语言分析_商务英语论文
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Abstract In modern society, with the development of the advertising undertakings, advertising languages unique style has been gradually formed. Among these elaborate advertisements, many of them are aiming at women. This kind of advertisements show o...
- 修辞在媒体英语新闻标题中的运用_商务英语论文
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Abstract As the main stylistic symbol of newspapers or online English news, headlines of news concisely generalize the content of the news and help readers to obtain information in a more prompt access. As in this way, to understand the features of t...
- 从修辞角度比较《荷塘月色》不同译者风格_翻译专业英语论文
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摘 要 散文是一种结构灵活、活泼轻巧的文学形式， 其主要特点是形散而神聚，因此如何在翻译当中再现这一切，是译者不得不面对的一大难题。荷塘月色是我国近代白话散文的经典之作, 朱自...
- 广告英语的修辞特点及其交际功能_商务英语论文
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Abstract： As a way of publicizing and transmitting information, advertisings role cant be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication, which in...
- 广告英语中修辞手法及其翻译_翻译专业英语论文
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Abstract： Advertising is an important marketing strategy in our daily commercial activities. As an applicative form, advertisement English has its own language features which mainly embodies in the selection of words, structure of sentences and usa...
- 英文广告中的修辞与消费心理_商务英语论文
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Abstract: Promoting sales is an important goal of advertising. In order to realize this aim, advertising producers have to use all kinds of rhetorical devices to strengthen the public appeal of advertising language, such as rhyme and alliteration, pe...
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