- 模糊语对广告英语翻译的影响_翻译专业英语论文
-
摘 要 语言是人们最重要的交际工具，它既有精确性又有模糊性。人们总是根据交际需要选择运用语言的这两种特性。模糊语言现象是存在于人类语言的普遍现象，在任何语言、任何语体中人们...
- 广告英语中双关语的翻译_翻译专业英语论文
-
Abstract and Key Words Abstract: Being a driving force in world economy, advertising is playing an increasingly important role. The charm of advertisements consists in novel language and various rhetorical devices. Pun is one of the most widely used...
- 浅析概念隐喻在广告英语中的运用_商务英语论文
-
Abstract and Key Words Abstract: Conceptual metaphor has an important role in English advertising. Conceptual metaphor is a persuasive and effective means to express the advertisers selling ideas. The paper gives a brief introduction to the theory of...
- 广告英语中常见修辞手法初探_商务英语论文
-
Abstract Advertising English is a loaded artistic language which contains attention value, memory value, expressive function, directive function and aesthetic function. Rhetorical figures, the deviated artistic expression, work effectively in adverti...
- 广告英语中的合作原则违反_商务英语论文
-
Abstract Advertising affects peoples life in various ways to a great extent in modern society. As an important way of promotion, it has unique linguistic features. This paper begins with a brief introduction to Grices Cooperative Principle, and then...
- 浅谈广告英语的特点与翻译_翻译专业英语论文
-
Abstract: Advertising has come into being with the rapid development of commodity economy, and as a carrier of information transmission, it has penetrated into every corner of daily life and become an essential part of life. Advertising is a promotio...
- 浅析隐喻在广告英语翻译中的运用_翻译专业英语论文
-
Abstract: As two important figures of speech,there are differences between metaphor and simile;metaphor is a figure of speech of using hidden comparison.As we all know,metaphor is widely used in different fields.Based on the theoretical knowledge of...
- 广告英语中双关语的翻译策略_翻译专业英语论文
-
摘要 广告在当今这个已进入信息时代的商业社会中可谓无处不在，无孔不入。双关语因其幽默的特性，增强了广告的可读性和趣味性，继而大大加强了广告的宣传效果。因此双关语备受商家青...
- 广告英语的特点及翻译策略分析_翻译专业英语论文
-
摘要 在经济全球化的 21 世纪里，广告宣传的国际化趋势越来越明显。无论是中国企业还是外国企业都在加强身产品和服务的广告以获得竞争优势，因此，广告的翻译成为广告国际化中主要问题...
- 广告英语语言修辞特点解析_商务英语论文
-
Abstract: Based on previous research, this thesis makes further exploration and analysis on the rhetorical characteristics of languages in advertisement English. First, the thesis introduces the importance of advertisements in modern society and the...
共 7页61条 - 首页
- 上一页
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 下一页
- 末页
