- 广告语翻译中的语用移情_翻译专业英语论文
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Abstract With the international globalization, advertisements play an indispensable role in the world economy. To a large extent, advertisements contribute much to products and services sale in the world market. In the daily life, various advertiseme...
- AIDA原则在广告语翻译中的运用_翻译专业英语论文
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Abstract This thesis firstly gives a brief introduction of AIDA principle, and then it discuss the relation between AIDA principle and Ads translation. The following is the introduction of the concept of Ads, the features of Ads translation and the r...
- 广告语翻译与审美移情_翻译专业英语论文
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Abstract With the globalization and the improving world market, we can see the advertising slogans of the world famous brands everywhere. In this way, the advertising slogans translation is inevitable. The most important function of advertising sloga...
- Introduction and Translation of Puns in English Advertisements
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Abstract Puns are regarded as one of the most prominent rhetorical devices applied in advertisements, for the sake of enriching the content, raising audiences interest and exerting profound influence on their buying-decision. Yet it is perplexing to...
- 从文化视角对广告语翻译的研究_翻译专业英语论文
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Abstract： With the development of national economy, numerous brands of products manufactured in China enter the international market. These products need creative ads and good English translations of ads to achieve desirable profit. However, there...
