- 歧义在广告中的语用价值研究_商务英语论文
-
摘要 歧义作为一种语言现象在任何语言中都存在，它指一种表达方式有两种或两种以上的理解意义。英语歧义包括词汇歧义、语音歧义、语法/结构歧义及修辞歧义。本文从语用学的角度，结合...
- 英汉隐喻修辞初探—以中英两种语言的广告为例_商务英语论文
-
摘 要 由于中英民族文化的差异,隐喻修辞在不同文化背景中的使用存在着很大差异。随着时代的发展和经济的进步，隐喻在两种文化中的使用已经从语言学、哲学和认知科学中不断渗透到别的...
- 浅析合作原则以及在广告中产生的幽默_商务英语论文
-
Abstract: Nowadays, with the development of market economy, advertisements have become a part of our life and affected peoples daily lives directly. As an important phenomenon in our society, advertisements can be studied by many perspectives, such a...
- 跨国企业广告在中国本土化体现的文化价值观差异_商务英语论文
-
Abstract Language is a carrier of culture. From the diction of advertising, we can see the differences of creativity, styles, and language. These differences are the results of different historical background, cultural values, and ways of thinking. V...
- 论中美广告创意中的文化差异性_商务英语论文
-
ABSTRACT Advertising is a form of communication as well as a culture phenomenon. When advertisements are propagating goods and providing services, they also transmit cultural connotations. The soul of advertising is its originality, and the source of...
共 4页40条 - 首页
- 上一页
- 1
- 2
- 3
- 4
- 末页
