- 联合利华广告的用词策略分析_商务英语论文
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Abstract As an international corporation, Unilever has a sales and manufacture network almost all over the world. But in such a competitive circumstance of Fast Moving Consumer Goods market nowadays （whose homogenized products or substitutions are...
- 宝洁和联合利华的产品战略比较研究_商务英语论文
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Abstract Product strategy is the major form of the marketing, which plays decisive role in extending the new market. Succeeding in applying this strategy can help a company with little strength to go international step by step. This essay will focus...
- 中外日化品牌的竞争_商务英语论文
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摘 要 日化产品关系到国计民生，与老百姓的生活息息相关。随着中国的经济取得了显著的成果，中国市场已成为外资企业争相投资和销售产品的的主要目标。几乎所有的全球500强中日化制造业...
