- 对新闻标题隐喻化的语用探究_商务英语论文
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摘要 论文从语用学的角度出发，讨论了隐喻作为一种有效的方法被应用于新闻标题当中。在作者的观点看来，隐喻能使新闻标题更具吸引力和说服力。往往越是成功的隐喻,其相似性越具有新奇...
- 从功能对等视角看《围城》英译本中的隐喻翻译_翻译专业英语论文
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Abstract The research of metaphor has gone a long history, and people have achieved a lot in this field. This paper endeavors to explore the impact of Nidas Functional Equivalence Theory on metaphor translation and its instructions. The outstanding f...
- 美国总统政治演讲中的隐喻研究_商务英语论文
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Abstract Based on conceptual metaphor put forward by Lakoff, this paper takes American President Obamas political speeches as materials and uses qualitative and quantitative methods to analyze the metaphor phenomena in political discourse. Metaphors...
- 浅析隐喻在中英文化妆品广告语中的运用及其作用_商务英语论文
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Abstract To make your own ads unique and conspicuous, advertising writers often use rhetoric devices (parables, pun, parallelism, etc.) to impress consumers and arouse their interest in consuming goods. Successful advertising language, using all sort...
- 冲突话语中隐喻的语用弱化功能_商务英语论文
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Abstract: To present a more comprehensive and systematic understanding of conflict talk, this paper takes as its object the formats, and mechanisms of mitigation functions of metaphors in terminating conflict talk. It approaches the object from the p...
- 从译者主体性视角探析《红楼梦》中概念隐喻的翻译策略_翻译专业英语论文
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Abstract Conceptual metaphors are deeply rooted in human cognition and mind, whose verbal manifestation is the metaphorical expression. The vividness of metaphorical expressions in the linguistic level is due to the metaphoric characteristic of human...
- 从语言学角度解析NBA球员绰号_商务英语论文
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Abstract This paper takes 102 NBA payers' nicknames as corpus, analyzing the structure mode and using features of the nickname. From the perspective of the language forms of nicknames, they typically constituted by metaphor and metonymy. Metaphorical...
- 多模态警示话语的隐喻性表达
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Abstract In the boom of multimodal research, warnings, compared to other types of text, mainly focus on a monomodal level, which is disproportionate to its important roleas a tool for social management. Therefore, based on a short video clip about th...
- 英汉隐喻修辞初探—以中英两种语言的广告为例_商务英语论文
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摘 要 由于中英民族文化的差异,隐喻修辞在不同文化背景中的使用存在着很大差异。随着时代的发展和经济的进步，隐喻在两种文化中的使用已经从语言学、哲学和认知科学中不断渗透到别的...
- 浅析隐喻在广告英语翻译中的运用_翻译专业英语论文
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Abstract: As two important figures of speech,there are differences between metaphor and simile;metaphor is a figure of speech of using hidden comparison.As we all know,metaphor is widely used in different fields.Based on the theoretical knowledge of...
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