- 文化差异对国际商务谈判的影响及对策_商务英语论文
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Abstract: With the economic integration on a global scale, economic exchanges among countries in the world are increasingly frequent. Along with China's accession to WTO, China's foreign trade enjoys a geometric growth. So people pay more attention t...
- 中英社交称谓语对比分析_商务英语论文
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Abstract As a set of established social communicative symbols, social appellations are the result of historical culture with distinct national features. Choosing appropriate social address forms is an important factor which can have great effect on t...
- 中美商务谈判中的语境文化_商务英语论文
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摘 要 商务谈判是现代人追求获取更好利益的途径之一。对此，本文将着重讨论商务谈判中的中美语境文化差异。文化差异是阻挡国与国之间商务谈判的重大因素。本篇文章基于人们对文化差异...
- 英汉隐喻修辞初探—以中英两种语言的广告为例_商务英语论文
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摘 要 由于中英民族文化的差异,隐喻修辞在不同文化背景中的使用存在着很大差异。随着时代的发展和经济的进步，隐喻在两种文化中的使用已经从语言学、哲学和认知科学中不断渗透到别的...
- 从颜色词看英汉文化差异_商务英语论文
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Abstract and Key Words Abstract: Color displays the splendid and gorgeous nature and words of color manifest great impressive power．However, because of different cultural backgrounds，words of color are bound to take the brand of national characte...
- 文化差异对跨国保险公司营销策略的影响_商务英语论文
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摘要 经济全球化的发展使跨国经营成为当今世界经济中的普遍现象。跨国公司要想适应国外市场，就必须正确地理解各种因素对其经营活动的影响。一个跨国企业在进入海外市场时，文化差异...
- 文化差异对国际商务谈判的影响_商务英语论文
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摘要 在经济全球化的今天，国际间商务交往日趋密切，更加凸显东西方文化差异对国际商务谈判的影响，若不加以重视可能会引发不必要的误会，甚至可能影响商务交往的成果。这就意味着在...
- 文化差异对习语翻译的影响_翻译专业英语论文
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Abstract: This paper aims to analyze the translation of idioms influenced by cultural differences and proposes some methods to solve the problems in the process of translation. This paper is divided into five parts, the first part and the last part a...
- 英汉称谓语的文化差异研究
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Abstract：Addressing term is an inseparable part of human verbal communication. One can not only use appellations to call the attention of others, but also to show the relationship between them. Addressing terms are kinds of linguistic routines of p...
- 英汉非语言交际的文化差异_商务英语论文
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Abstract: With the rapid development of society, the communication between countries is becoming closer and closer. Cross-cultural communication activities occur more frequently. One of the most important elements may be appreciation and respect for...
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