- 英语广告的模糊性探究_商务英语论文
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Abstract: The fuzziness of language is one of the essential attributes of human language. Fuzzy language is often characterized by a large amount of information, succinct expression and high expressive efficiency. The application of fuzzy language ca...
- 浅析英语广告中的语法隐喻功能_商务英语论文
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Abstract Advertisements can be seen everywhere in our daily life now. A special, vivid and creative advertisement can always attract peoples attention and it can show the merits of the products intuitively. Up to now, many scholars have studied adver...
- 浅析英语广告中的修辞特征_商务英语论文
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Abstract With the rapid development of global economic integration and cross-cultural communication, more and more of us are exposed to various kinds of English advertisements in daily life. Advertisements, a traditional propaganda technique, are inc...
- 英语广告中的隐喻修辞研究_商务英语论文
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Abstract Nowadays, under the economic globalization, the internationalization of advertising is becoming increasingly obvious. Much attention has been paid to the advertisements, especially the study of advertisements language. Besides, more and more...
- 从言语行为论分析英语广告中的歧义运用_商务英语论文
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Abstract With the rapid development of economic society, as a means of transmitting information, advertising has become an indispensable part in peoples daily life. Advertising serves as a tool to communicate with customers, to introduce the products...
- 用关联理论分析英语广告中的隐喻_商务英语论文
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Abstract Sperber and Wilsons relevance theory focuses on a cognitive approach to the interpretation of human communication. According to this theory, a variety of possible implicatures can be derived from one utterance, which does not occur to the he...
- 会话含义理论在英语广告中的应用_商务英语论文
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Abstract In modern society, advertising has been an indispensable part in peoples daily life. Advertising is of high business value with words, grammatical, and rhetorical features. The unique character of advertising attracts a number of language sc...
- 英语广告双关语的语用分析_商务英语论文
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Abstract: Advertisement, as one means of marketing, is often adopted to promote the products. To make attractive advertisements, advertisers turn to rhetorical devices, among which puns are favored because of its concise language and rich connotation...
- 浅析英语广告中的修辞手法_商务英语论文
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Abstract: Advertisement is an important cultural phenomenon in peoples daily life. It not only provides the information of products people want to buy, but also enriches peoples spiritual life. Meanwhile, rhetoric is one of the most important devices...
- 从目的论看英语广告中双关语的汉译_翻译专业英语论文
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Abstract: Combining the characteristics of English advertisements and some instances, this thesis discusses the particularities of puns in the English advertisements. Then it discusses the translatability of puns in the English ads. The focus of this...
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