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- 随着我国经济的迅速发展，汽车行业已成为经济发展的重要组成部分。汽车广告是针对汽车销售而产生的，往往需要借助一定的修辞手法来展示汽车质量、性能及企业形象等特点。 国内外对于英语广告的研究主要是围绕广告的语言特点、修辞手法及其翻译展开讨论，...
- 美国汽车广告的文化内涵_商务英语论文
- 摘 要 伴随着世界汽车产业的发展和汽车市场竞争的加剧，汽车广告已存在于人们生活的方方面面。汽车广告设计的表现内容除了需要与产品相结合之外，还要体现一定的文化内容,美国汽车广...
- 中西方文化差异对汽车广告翻译的影响_翻译专业英语论文
- Abstract In recent years,automobile has a rapid development along with the booming of economy.Almost every family has a car for the daily transportation.Auto advertising,as an significant promoting tools of the automobile manufactures, plays an irrep...
- 关联角度来分析汽车广告_商务英语论文
- Abstract: With the development of economy and the progress of science and technology, the number of cars is on the increase, and most ordinary families have one nowadays. The industry of auto is blooming. In the fierce competition of the market, an i...
- 从汽车广告视角看中美文化的差异_商务英语论文
- Abstract In this era of information explosion，the carriers of culture tend to be more and more pluralistic. As one of the carriers，advertising is occupying people's attention and become an important part of economic life. The manufacturing of aut...
- 中英文汽车广告的文化异同研究_商务英语论文
- 摘 要 随着世界经济的快速发展，各国之间的交流合作不断增多，随之而来的文化矛盾和冲突也不断增加。只有充分的分析出各国文化之间的差异，才能更好的解决这一问题。广告作为现代商战...
- 英语汽车广告语言特征浅析_商务英语论文
- Abstract: With the development of the modern society, cars can be available for common families. It is a great opportunity for auto advertisers to draw attention by creating various attractive ads. English auto ads have their distinctive language fea...
- 从汽车广告看中西文化差异_英语论文
- 在当今世界，国与国之间的联系越来越密切，全球贸易日益频繁，有效地调节文化差异将有助于经济贸易的发展。随着汽车工业的发展，汽车广告开始走入人们的生活，并影响着人们的生活方式，所以对汽车广告的研究具有一定的社会意义，本文比较分析了中西汽车广...
