- 中美广告中的幽默对比研究_商务英语论文
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Abstract: Humor plays an important role in our daily life. It can bring people pleasure and help them to reduce stress. In business, advertisers also prefer to make use of humor to draw viewers attention. However, owing to the cultural differences, s...
- 中美广告中的文化价值观分析_商务英语论文
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Abstract As a spread form, the contents and manifestation of advertising contain various kinds of cultural information, such as values, beliefs and so on. Since the cultural background and social development between China and America are different, t...
