摘　要

随着苹果公司的崛起，斯蒂夫乔布斯这一传奇人物广为人知，社会大众对其古怪的人物性格也褒贬不一。心理学研究结果表明，一个人的性格健全与否在很大程度上决定了其事业成功与否、家庭生活幸福与否、人际关系良好与否。本文主要分为六个章节，通过第三部分的极端激进和第四部分和蔼淡定两个对立面的结合，以及第五章节两者相辅相成的作用，对乔布斯异于常人的性格进行分析，以及其最深处的柔软和脆弱作出诠释。旨在揭开一代奇才的神秘面纱，让人们能够了解到全面的乔布斯，并且从中借鉴获益。

关键词：斯蒂夫乔布斯；性格；对立面；全面
 
Abstract

By the rise of APPLE, the legendary figure Steve Jobs becomes known to public all. The public people hold various opinions about his personality. According to the psychological research, one’s personality, to a great extent, determines his or her career, family life, and interpersonal relationship. This paper is divided into six parts. Through the opposite sides of being vigorous and resolute in part three to being kind and gentle in part four, and part five’s ambivalent synthesis, analyzing his superhuman personality and being gentle and fragile deep inside. The purpose is to unveil the mysterious genius, and make people know a comprehensive Steve Jobs so that obtain experience from him.

Key words: Steve Jobs; personality; opposite side; comprehensive

1 Introduction   
   In the book Steve Jobs: Autobiography (2012) Walter Isaacson wrote: “He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those who were around him to fury and despair. But his personality and passions and products were all interrelated.” This is the high generalization about Steve Jobs’ personality. This paper will focus on the analysis of the personality of Steve Jobs, which is the combination of being vigorous, resolute and being kind, gentle, to present readers a comprehensive Steve Jobs. In the meanwhile, explain the relationship between his eccentric personality and the final success, and figure out the way how his personality paves the way for his final success.
1.1 The purpose of this paper
Throughout the history, it is an unchangeable regulation that people who is more prominent, who gets more controversies. Now that Steve Jobs created the glorious APPLE and developed it into a high position, the controversies towards him were unavoidable. Li Kaifu said that Jobs was a legend that can not be copied, and he was a legend himself, which was much more splendid than any other fictions. The existence of public controversies to such ambivalent synthesis is straying people away from the real Steve Jobs. This paper will show the readers a comprehensive Steve Jobs, so that readers get familiar with the legendary figure’s both extreme part and gentle part. Based on this, people can take Steve Jobs’ effective ways for reference.