Abstract

This dissertation is produced based on the study of Harry Potter phenomenon. The study aims to tell some facts about the popularity of Harry Potter. From the aspects of major participants in the market, current situation reviews and Harry Potter in China, knowledge of literature, communication and marketing in analyzing and concluding the situation in order to find out some secrets behind this Harry Potter phenomenon. This dissertation uses the methods of discussing primary problems by separating the parts according to their importance. After the study, the outcomes are closely related to current situation and causes and situation in China. All these outcomes can prove that popularity of Harry Potter is built up by the contribution of major participants who are good at many marketing tactics and new advanced technologies, and then, the release of final book has brought these major participants into self-rescue.
Going through online information source to offline reading books and using some certain sources are two main steps in building up such a dissertation. The structure of this dissertation gives a clear clue by constructing five parts: introduction, Harry Potter phenomena review, causes behind the popularity of Harry Potter, Harry Potter in China and recommendations. The background is in introduction part, the reviews on literature, industry and law are included in review part, the causes part concludes some major causes like technology, culture and marketing, a current situation is contained in Harry Potter in China part and some recommendations about development are given in the recommendation part. This dissertation focuses on the review part and causes part with details.

Keywords: Popularity of Harry Potter, literature, industry, law, technology, culture, marketing

摘要

本文是基于对哈利波特现象的研究。这个研究主要是讲述一些哈利波特流行现象的事实。从市场主要参与者，现行情况的评价以及中国的哈利波特现象的角度，运用文学知识，沟通知识以及市场知识分析和总结探究哈利波特现象背后的秘密，本文用根据重要性分部分的方法来探讨主要问题。在研究之后，结果是跟现行情况和原因以及中国的情况密切相关的，这些结果都表明了哈利波特的流行是建立在那些善于应用市场战略以及高科技的主要参与者的努力之上的，哈利波特系列的最后一本书的出版也带来了让这些市场参与者参与自救。
网上信息资源到线下书籍以及使用一些确切的资源是本文的两大主要步骤，本文的清晰结构如下：引言，哈利波特现象的的评价，哈利波特流行的背后，哈利波特在中国以及建议。引言介绍背景，评价部分包括文学，行业以及法律评价，原因部分包括科技，文化以及市场原因，哈利波特在中国部分介绍了线现行情况，以及建议部分包含了发展问题，本文重点详细说明了评价部分和原因部分。

关键词：哈利波特的流行， 文学， 行业， 法律， 科技， 文化，市场