摘要

随着经济全球化的而不断发展，文化建设走向全球化的趋势也愈加显。中华民族创造了历史悠久而灿烂的中华文明，形成了优秀的文化传统和民族精神。对外传播民族历史悠久的传统文化是时代的要求。如何把中国的传统文化推向世界，是一个值得不断研究和探讨的重要课题。中国戏曲在世界舞台上占有非常重要的地位，它不仅是中国的传统艺术之一，还与希腊悲喜剧，印度梵剧并成为世界三大古老的戏剧文化。中国戏剧不仅凝结着中华民族的精神和审美的追求，同时还保留着中国传统文化的各种门类和艺术形态。

该文章主要以中国戏剧文化为对象，通过对豫剧为案例展开研究，研究其有效的跨文化策略，通过结合跨文化传播的五因素和跨文化交际理论等对中国传统戏剧文化进行研究，为更好的促进中国戏剧文化的跨文化输出和戏剧文化所承载的国际传播力度和效果做贡献。中国戏剧文化在海外传播，必定会加强我国的文化软实力建设，并将中国戏剧传统文化打造成为全世界人民的精神财富。

关键字：跨文化传播；中国戏剧；文化软实力；豫剧

Contents

Acknowledgments II

Chapter One Introduction 1

1.1Study Background 1

1.2Purpose and Significance of the Study 2

1.2.1Purpose of the Study 2

1.2.2The Significance of Research 3

1.3Structure of the Thesis 4

Chapter Two Previous Literature,  Theories of Cross-cultural Communication 5

2.1 Theory of Cross-cultural Communication 5

2.2Previous Studies on Cross-cultural Drama Communication 5

Chapter Three The Present Situation and Problems of Chinese Drama in Cross-cultural Communication 8

3.1 The Present Situation of Chinese Drama in Cross-cultural Communication 8

3.2 Problems of Chinese Drama in Cross-cultural Communication 9

Chapter Four Strategies of Chinese Drama in Cross-cultural Communication 12

4.1The Role of Opinion Leader Highlights 12

4.2 Aesthetic Consensus Under the Communication of Symbols and Meanings 12

4.3 Attaching Importance to Media Scheduling and Media Control over Communication 13

4.4 The Use and Satisfaction of Overseas Elite Groups 13

4.5 Integration and Conflict of Cultural Differences 13

Chapter Five Discussion 14

5.1Focus on the Training of Overseas Communication Professionals of Traditional Chinese Opera 14

5.2The Contents of Traditional Chineses Drama 14

5.3Constructing the Overseas Broadcasting System 14

5.4Searching for a Suitable Audience for Chinese Traditional Operas 15

5.5Establishment of Overseas Communication Effect and Feedback Evaluation System 15

Chapter Six Concluding remarks 17

6.1 Review of the Study and Discussion of Its Value 17

6.2Research Deficiencies and Follow-up Studies 17

Reference 19