微信新闻标题的修辞特征及制作策略_英语论文

Rhetorical Features and Production Strategies of WeChat News Headlines

摘要

本文以近四个月微信新闻标题的定量分析为素材和基础，考察了微信新闻标题中的修辞现象，以期对微信文本的写作与阅读有所启迪与帮助，也有助于引导微信语言朝着健康有益的方向发展。

本文采用了归纳法、统计法、比较法等研究方法，对以淘淘巷黑板报、南京楼市密探、可口可乐在江苏、朋友圈、人民网以及新华网的微信公众号2016年9月至12月的新闻标题为基本依据建立的一个共有200条标题的语料库进行了研究，发现设问使用最多，夸张、拟人次之，比喻、对偶和用典使用较少。建议媒体公众号在追求阅读数的同时坚持新闻操守，在语言风格上做到有节制的语言化表达，避免从传统媒体说教式走到网络标题党的另一个极端。

关键词：修辞；微信新闻；标题

Abstract

The quantitative analysis of the WeChat news headlines in the last four months is taken as the material and foundation in this paper. The rhetorical phenomena of the headlines are inspected in order to inspire and help the writing and reading of the WeChat news, and also to guide the WeChat language towards the healthy and beneficial direction.

This paper uses the main methodology such as inductive method, statistical method and comparative method. This paper builds a corpus with a total of 200 titles from September 2016 to December 2016 based on the news headlines of the People's Daily, Xinhua and other official media platforms and WeChat Moments, and makes classification, induction and quantitative research on the corpus. The research shows that ask is used most, and exaggeration and personification is used less, while metaphor, antithesis and allusion is used least. This paper suggests that the media official accounts should maintain the integrity of the press in the pursuit of reading. For the media official accounts, the better strategy may be that do a moderately linguistic expression in the language style, avoiding the extreme situation in which traditional preaching style changes into the title party. 

Key words: rhetoric; WeChat news; headlines

Contents

Abstract i

摘 要 ii

1. Introduction 1

1.1 General Study of Rhetoric in News 1

1.2 The Significance of the Study 1

1.3 The Aims of the Study 2

2. Literature Review 3

2.1 Definition and Categories of Rhetoric 3

2.2 Rhetoric Used in the News 4

2.3 Rhetoric Used in News Headlines 5

3. Main Methodology 8

3.1 The Research Questions 8

3.2 Object of Study 8

3.3 Data Collection 9

3.4 Data Analysis 9

4. Research Results and the Analysis 11

4.1 Main Rhetoric Used in the WeChat Headlines 11

4.2 Positive Effects of Rhetoric Used in the WeChat Headlines 11

4.3 Negative Effects of Rhetoric Used in the WeChat Headlines 12

5. Conclusions 14

5.1 The Major Discoveries of the Study 14

5.2 Limitation of the Study 15

5.3 Suggestions for Further Studies 15

Bibliography 17

Appendix 18

Acknowledgements 23