摘要 

如今，随着经济全球化趋势的日益增长，世界各国之间贸易的不断发展，食品贸易已成为际贸易的重要组成部分之一，而食品广告对食品的宣传和销售发挥着重要的作用，所以必须对食品广告的翻译予以重视。

本文将食品广告的翻译作为研究对象，以尤金·奈达提出的功能对等理论为理论指导，从语言和文化两个层面分析食品广告翻译中的实际操作效果，体现了将功能对等理论应用于食品广告翻译的可行性和积极意义，希望通过进一步将理论与实践结合，探索出更佳的翻译方法，从而为食品广告翻译的发展做出一些贡献。

关键词：功能对等理论；食品广告翻译；翻译方法

Contents

Chapter 1 Introduction 1

1.1 Purpose of the Study 1

1.2 Significance of the Study 1

1.3 Layout of the Thesis 2

Chapter 2 Literature Review 3

2.1 Introduction of Functional Equivalence Theory 3

2.1.1 Definition of Functional Equivalence 3

2.1.2 Core Concept of Functional Equivalence 4

2.1.3 Features of Functional Equivalence 4

2.2 Related Studies at Home and Abroad 5

2.2.1 Functional Equivalence Studies Abroad 5

2.2.2 Functional Equivalence Studies at Home 5

Chapter 3 On Advertisement and Food Advertisements Translation 7

3.1 General Description of Advertisement 7

3.1.1 Definition of Advertisement 7

3.1.2 Classifications of Advertisement 7

3.1.3 Functions of Advertisement 8

3.1.4 Characteristics of Advertisement Language 8

3.2 On Food Advertisements Translation 9

3.2.1 Properties of Food Advertisements Translation 9

3.2.2 Requirements of Food Advertisements Translation 10

3.2.3 Importance of Food Advertisements Translation 10

Chapter 4 Main Strategies of Functional Equivalence in Food Advertisements Translation 11

4.1 Translation Under Linguistic Orientation 11

4.1.1 On Lexical Level 11

4.1.2 On Syntactical Level 12

4.1.3 On Rhetorical Level 12

4.2 Translation Under Cultural Orientation 12

4.2.1 Cultural Differences 12

4.2.2 Cultural Equivalence 13

4.2.3 Cultural Gap 13

4.3 Methods in Food Advertisements Translation 14

4.3.1 Transliteration 14

4.3.2 Literal Translation 15

4.3.3 Free Translation 15

Chapter 5 Conclusion 17

5.1 Major Findings 17

5.2 Limitations of the Study 17

5.3 Suggestions of the Study 18

References 19

Acknowledgments 21