英语教育商品化趋势研究-以新东方少儿英语项目为例_英语论文

Research on English education commercialization trend – Taking New Oriental English Children Project as an Example

摘要

随着全球化的发展。英语无疑将成为中国走向世界、进行合作的重要工具。因此，英语教育的重要性无言而喻。这使得英语教育的目标受众得以扩大，并且相应的学习英语的目的也变得多样且复杂。在此背景下，新东方进修学校，作为一个非常著名的英语教育企业，充分抓住英语学习浪潮这一机遇，获得了巨大成功，成功的商业化进程无疑是其获得成功的重要铺路石。因为新东方的成功，英语培训机构如雨后春笋般出现在中国，英语教育产业化的趋势也愈加明显。因此，本文旨在通过分析新东方少儿英语项目，研究并分析英语商业化的趋势，得出最适宜的英语教育商品化发展道路。

关键词: 教育商品化   教育服务   英语教育   新东方少儿英语项目 

Abstract

With the development of China, English changes from a professional subject which only few people study into a compulsory course in universities, senior schools, even primary schools. English education changes as well, more and more English education institutions spring out in few years, which shows commercialized English education springing out in China. English education commercialization makes the average level of English educators becomes lower and the education conditions become disordering, but it also renders English education efficient and diversified. This article focuses on this change of English education and the trend of English education commercialization in order to find a suitable way to develop English education service. New Oriental Project will be an important example to be analyzed because it is a successful enterprise to commercialize English education. Therefore, this paper aims to conduct research and education in English commercialization trends by analyzing New Oriental Children English project.

Keywords: Education commercialization   Education Service   English education Children English Project