英语服装广告的文体特征研究_英语论文

On Stylistic Features of English Clothing Advertisement

摘要

服装从古至今在人们的生活中都是必不可少的。在服装发展的历史长河中，服装广告发挥了及其重要的作用。服装广告作为提高品牌知名度，打开产品销路的有力武器，毫无疑问的受到广大服装企业的重视。英语服装广告在其不断发展的过程中，逐渐形成了自己鲜明的文体特色。本文借助前人的研究成果，从语音、词汇、句法和修辞特征等语言学的角度，实例分析英语服装广告语言的文体特征，以期对英文服装广告设计者有所帮助和启示。

关键词：英语服装广告；文体特征；语言学；分析

Abstract

Clothing is indispensable in people’s daily life since ancient times. And clothing advertisements exert a peculiar fascination on a great many people, which has a great impact on clothing industry development. As a weapon of improving the brand popularity and promoting sales, clothing advertisement has undoubtedly received the attention of numerous clothing businessmen. English clothing advertisement has gradually formed its own stylistic features in its process of continuous development. Based on the previous researches, this thesis mainly analyzes the stylistic features of English clothing advertisement by means of example analysis from the perspective of linguistics. The purpose of this thesis is to offer designers helpful academic knowledge which is enlightening for them to better understand and employ the language of English clothing advertisement in the job.

Key words: English clothing advertisement  stylistic features  linguistics  analysis