商务英语写作中修辞手法的应用
The Application of Rhetorical Devices in Business English Writing
摘要
随着当代国际贸易的飞速发展，国际商务活动已经成为各国商务经济的主题内容。作为国际商务的载体，商务英语变得越来越广泛: 商务英语被运用到诸如经济贸易活动和商务函件等文本的领域中。商务英语写作的修辞特色在推销性商务信函、商务合同和商业广告的写作中更有巨大作用。本文通过举例论证的方法对商务英语写作中修辞手法的应用进行研究，文章主要由七个部分组成,。引言部分主要讲述了背景以及研究的意义。以商务英语在商务活动中的重要作用为出发点，先讲了前人对商务英语写作中修辞手法的应用的研究以及具体事例，再进一步介绍修辞， 分析了修辞手法在商务英语写作中的应用，最后说明有效准确在商务英语写作中使用修辞手法，以便于应用于商务活动中。
关键字：商务英语写作；修辞手法；应用
Abstract
With the rapid development of international trade，international business activities has become the theme of the content of all business economy countries. As the carrier of international business, business has become more and more widely: business has been used in the field of the economic and trade activities and business correspondence. The rhetorical features of business English writing play a more important role in the promotion of business English letter writing, business contract and commercial advertisement. The application of rhetorical devices in business English writing has been researched with the methods of illustration. The paper is composed of three parts. The introduction part is about background and the significance of the study. On t he basic of the importance of business English in commercial activities, the writer focuses on the research of predecessors into the application of rhetorical devices in business English writing; furthermore, the writer introduce the rhetoric; finally the writer analysis the application of rhetorical devices in business English and suggests the following should be taken into account to using rhetorical devices in business English writing effectively and correctly, in order to be used in commercial activities cleverly.
Key Words：business English writing; rhetorical devices; application