商务函电中礼貌原则的目的论分析_英语论文

A Study of Politeness in Business Letters from Perspective of Skopos Theory

摘要

礼貌性是商务信函的主要特征之一，商务信函中礼貌得体、措辞恰当的表达有利于创造平等友好的贸易氛围，建立诚信稳定的合作关系，从而实现成功的商务交际。因此研究商务函电中礼貌的应用策略十分必要和重要。

通过对比分析各类商务信函，本文从目的论角度研究商务人员在写作态度、词汇选择、委婉语应用及面子理论等方面的处理方式，运用目的论的三大准则（目的性准则，一致性准则，忠实性准则）探析商务信函写作中礼貌策略的应用。对比传统研究对于词汇及句法的关注，本文将研究重点放在语境和文化的多样性方面，以期达到避免误会和冲突，有效传递信息和顺利开展商务活动的目的。

关键词：商务函电；礼貌原则；目的论

Abstract

Politeness is one of the major features of business letter. It is crucial for businessmen to write business letters politely so that they can establish an equal and friendly trade atmosphere as well as enjoy mutual benefit and win-win cooperation. 

Taking some business letters as examples, the paper aims to analyze politeness in terms of writing attitude, lexical choice, euphemism, positive face and so on from perspective of Skopos theory. In addition, three rules of Skopos theory are separately used to guide business letters writing including the Skopos rule, the coherence rule and the fidelity rule. Instead of focusing on vocabulary and syntax, the paper pays more attention to context and cultural diversity, which aims to do some help in effective message conveying and successful business activities conducting.

Key words: business letter; politeness principle; Skopos theory