目的论在化妆品说明书英译汉中的应用研究_英语论文

On Application of Skopos Theory in E-C Translation of Cosmetic Instructions

摘要

随着化妆品市场的迅速发展，越来越多的国际化妆品涌入国内市场。化妆品说明书作为一种特殊的广告，起着营销和传递信息的双重作用，越来越受到化妆品公司的重视，而化妆品说明书的翻译研究尚属薄弱环节，缺乏理论指导。本文将从德国功能翻译理论的目的论来探讨英文化妆品说明书的汉译问题。本文由四章构成。第一章在第一部分概述了文章的研究背景，研究目的和研究要解决的问题，在第二部分分别介绍了目的论的三个原则和化妆品说明书及其功能。第二章文献综述回顾了以往在目的论和化妆品说明书翻译方面的研究成果。第三章通过具体实例探究目的论在化妆品说明书中的应用策略。第四章对研究步骤，研究成果以及不足作出总结。

关键词：目的论；化妆品说明书；英译汉；应用策略 

Abstract

With the rapid development of cosmetic market, more and more foreign cosmetic products wish to compete for Chinese market. Cosmetic instructions are of a special kind of advertisement which provides information and company marketing. There is, however, insufficient study in the translation of cosmetic instructions. This thesis will explore the topic from the perspective of Skopos theory. The thesis is mainly made up of four chapters. Chapter one is an introduction, including two parts. The first part describes background of the research, the objectives the paper intends to achieve and the problems the thesis is meant to solve. The second part introduces the Skopos theory and cosmetic instructions and their functions. Chapter two is literature review in which the history of Skopos theory as well as previous studies of cosmetic instructions is presented. Chapter three discusses various aspects of cosmetic instructions as well as their translation. Examples are given in this part to analyze the possibility of how to apply Skopos theory in E-C cosmetic instructions translation. The last chapter makes a thorough conclusion of the whole paper.

Key words: Skopos theory; cosmetic instructions; E-C translation; application strategies