美食旅游广告的食品隐喻_英语论文

Food-related Metaphors in Culinary Tourism Advertising

摘要

美食旅游被国际旅游协会定义为令人难以忘怀独一无二的饮食体验。美食旅游广告是由旅游组织和旅游社精心设计，宣传旅游目的地美食的网页和手册等促销语篇。 课题以概念隐喻为理论基础，美食旅游广告为研究对象，研究此促销语篇的食品隐喻，说明概念隐喻强大的说服功能，吸引潜在的旅游者到广告中的目的地旅游。

关键词：概念隐喻理论；美食旅游广告；食品隐喻

Abstract

Culinary tourism is defined as an unforgettable and unique culinary experience and the culinary tourism advertising is brochures or WebPages designed elaborately by travel organizations and agencies to promote the delicacies of the tourist destinations. 

Based on the theoretical framework of Conceptual Metaphor Theory, this paper makes an attempt to determine what food-related metaphors are used by copywriters in culinary tourism advertising texts written in English. The research reveals that found in the context of culinary tourism advertising texts are tourist destinations are food metaphor and three sub-metaphors, travelling is tasting/eating food, experiencing new things is tasting food, and choice of destination is menu or choosing a travel destination is eating.

Keywords: Conceptual Metaphor Theory; culinary tourism advertising; food-related metaphors

Contents

1. Introduction 1

2. Literature Review 1

2.1 Conceptual Metaphor Theory 1

2.2 Topic-triggered Metaphors in Discourse 3

2.3 Previous studies on Conceptual Theory at home and aboard 4

3. Methodology 7

4. Food Metaphors in Culinary Advertisement 7

4.1 TOURIST DESTINATIONS ARE FOOD 7

4.2 TRAVELLING IS TASTING/EATING FOOD 8

4.3 EXPERIENCING NEW THINGS IS TASTING FOOD 9

4.4 CHOICE OF DESTINATION IS MENU or CHOOSING A TRAVEL DESTINATION IS EATING 9

5. Conclusion 10

Works Cited 12