摘  要

商标，是一家企业的象征，显示着企业的文化与特点。作为企业推广自己的产品的利刃，商标不仅仅被认为是产品的标识，更是消费者知道或购买产品的导向标。各公司意识到，当下，并不仅仅是产品质量的竞争，产品的文化，以及传达给消费者的感觉也是极其重要的。商标，已经超出了原来的功能，已经是一种文化的象征商标名翻译者的任务就是创造理想的名字来推销产品，
在当下，商标作为宣传最重要的一部分，在商业竞争中发挥着巨大的作用。随着世界经济的全球化，中国也被卷入其中，直接与世界上其他国家进行竞争。进入21世纪后,中国成为了制造业的强国，汽车产业也蓬勃发展，但是以市场换技术的政策没有起作用，国产汽车厂商还是处于不温不火的状态。作为一家汽车厂商的代名词，商标也在市场竞争中扮演着举足轻重的地位。译者翻译出的名字既要能有效表达原商标的意思，又要能被中国顾客欣赏与接受。因此，研究汽车商标，以及它的翻译，能为中国汽车产业出一份力，为国产车在国外市场中出一份力。

关键词：汽车商标；翻译；汽车文化；商业

Abstract

    Brand name is a symbol of company and it is a valid tool for companies to advertise their products, and It is regarded as the symbol of product and the guide for the consumers to buy products. The brand name plays a big role in business competition in today’s society and becomes part of advertising. The companies become aware of the importance of good brand names in stimulating customers’ consumption and exploiting new markets.
    Chinas has suffered the impact of world competition with the trend of globalization of world economy, more and more foreign products flood into China’s market and China’s economic is threatened and by these products and the automobile industry is in a precarious situation. The foreign automobile industry plays the important role in China’s automobile market. With the growth of global automobile market, the automobile brand name as an advertising tool, is not only a symbol of product. Therefore, researching the automobile brand name and its translation plays an important role in developing native automobile industry.

Key words: automobile brand names; translation; automobile culture; commercial

1 Introduction
The industry of automobile in China grows very rapidly and becomes the world’s largest consumption market with the growth of market economy and the improvement of people’ living standards. In order to make the native automobile company much stronger, it is necessary to make sure that how to translate these brand name in a appropriate way.
Besides, with the reform and opening up, the income of Chinese people is increasing all the time, Chinese people spend more money in valuables and pay more attention to the quality of life. Many local automobile companies seriously pay attention to the automobile brand name.