摘要

汽车工业的迅速发展，越来越多的贸易交流和合作，使汽车商标的翻译渐渐成为一种必然。翻译是文化的一部分，于是汽车商标的翻译同样成为一种跨文化交际活动。本文以汽车商标这一专有名词的翻译为例，着重介绍归化、异化两种翻译策略，并结合具体汽车商标翻译实例，从文化角度分析在汽车商标翻译中的运用。研究结果指出汽车商标翻译不单纯是简单的语言转换过程，更是一种跨文化交流，必须考虑文化因素，仔细斟酌选择最合适的翻译策略。

关键词：汽车商标翻译；异化；归化；文化分析
 
Abstract
Due to the rapid development of automobile industry and more commercial exchanges and collaboration, automobile brand translation gradually becomes a necessity. As translation is one part of our culture, automobile brand translation has also become an intercultural activity. Taking the translation of proper noun—automobile brand for example, this paper mainly deals with two strategies used in it, namely, foreignization and domestication, and analyses their actual use from the perspective of culture, combining concrete examples of automobile brand translation. The results indicate that automobile brand translation is not a single process of language transformation, but a way of intercultural communication. Therefore, cultural factors should be considered before finally choosing the most appropriate strategies adopted in translation.

Key words: automobile brand translation; foreignization; domestication; cultural analysis