摘　要

自古以来，无论是在物质方面还是文化精神方面，酒在人类生活中是不可替代的，不同国家的人对酒都有一种特有的情感。随着经济全球化，中国与欧洲的交流也日益频繁，然而酒则可以作为一种媒介促进双方的交流。由于中欧的宗教信仰和文化教育等背景的不同，中欧的酒文化也存在着一定的差异。在此之前，已有许多学者对不同国家的酒文化有了一定的研究，从酒的起源和酒器等进行对比。本篇论文主要通过图书馆和网络收集分析文献资料来完成，首先对中欧酒文化做简要的介绍，再根据中欧人民不同的宗教和精神价值, 对理解酒、理解酒神、酒所扮演的角色和酒的礼仪等方面来做差异比较。通过比较差异，有助于中欧深入理解双方文化，互相尊重和加强交流。

关键词：中国；欧洲；酒文化；对比；交流

Abstract

Since ancient times, wine has become indispensable in people’s life, both material and spiritual. Different people from different countries have different feelings for wine. With the economic globalization, China and Europe have communicated frequently and wine becomes the medium to promote the communication between them. Due to the different religious beliefs, educations and backgrounds in China and Europe, wine cultures in these countries also have differences. Before this, many scholars have researched into wine cultures in different countries and collected some information. Then they make the comparison of wine vessels and the origin of wine and so on. This paper mainly collects literature in the library and on the Internet. The first part is the brief introduction to wine cultures both in China and Europe. Then the main content is the comparison of different understandings of wine, alcohol gods, and roles of wine and drinking etiquettes in China and Europe. Through the comparison, it can help people to understand each others’ culture better and respect each other. Thus the communication between China and Europe will be better in the future.

Key words: China; Europe; wine culture; comparison; communication

1 Introduction
This paper mainly talks about the comparison of wine cultures in China and Europe from different aspects. In modern society, new products are all around us. So are drinks. Those new drinks are advertised everywhere, at supermarkets, on TV. All kinds of those drinks are waiting to be chosen by people. As we all know, good wine needs no bush. That may be the reason why wine is never forgotten by customers. Wine has its own advantages in catching customers’ hearts and bouquet is one of its advantages. Wine has the position in people’s hearts that can not be replaced both at home and abroad. In such a situation, wine markets have become bigger and bigger. Wine’s import and export between China and Europe become more and more frequent. So people in different countries want to know something about other countries’ wine culture. It makes people do the research about wine cultures. Different countries’ wine culture is discussed.