摘  要

随着现代人们生活水平的提高和人们生活方式的改变，人们的生活节奏越来越快，人们在社会生活中的对效率的要求也越来越高。这时洋快餐进入了我们的生活,影响着我们的生活，改变着我们中国人的饮食观念，危害着我们的身心健康，也在某种程度上形成了对于中国传统饮食文化的侵袭。
本文从洋快餐在中国的发展，其对中国影视文化的影响，包括食物的选择、厨具的变化、进食方式、饮食观念、身心健康，其迅速发展的原因等方面进行研究和分析，提出了解决当前面临文化侵袭所应该采取的措施。为中国民族饮食文化的保护和适合中国人自己特色的中式快餐的发展找到了出路。

关键词：洋快餐；饮食文化；饮食观念；中式快餐
 
Abstract

    With the high pace of modern life, people in social life have high requirements for efficiency. At this time, western fast food comes into China, influence our lives, changes our diet conception, and does harm to our health. In some certain degree, it even invades traditional Chinese food culture.
    In this paper analyses and researches on the development of western fast food, the influence on Chinese food culture, including food choices, changes of kitchenware, eating patterns, changes of diet conception, physical and mental health, and the reason for the rapid development of the western fast food. And then it puts forward some solutions to cultural invasion. This essay found out the way for Chinese national diet culture protection and the development of characteristic Chinese fast food that is suitable for the Chinese.

Key words:  western fast food; food culture; diet conception; Chinese fast food
 
1.Introduction

With rapid pace of life, people have efficient life requirement. With characteristics of fast and convenient, western fast food, the majority of which can be taken away, can just satisfy people's demand. Thus it is welcomed by the Chinese nowadays.
1.1 Research background   
In recent years, "KFC", "McDonald's", "Pizza Hut"and some other western fast food have sprung up across China. Western fast food launched a strong attack to the Chinese traditional food industry with its own characteristics, such as fast, convenient, bright and clean environment, the attention to children, human design, business philosophy and strong advertising effect. With the rapid development, western fast food has appeared in downtowns of the cities. In June 2009 , KFC run its 2600th store in Zhengzhou, and after less than 1 year, it opened its 3,000th restaurant on 1st June , 2010 in Shanghai. From1987 to 2004, KFC had opened 1,000 stores; and during the next 6 years it had run 2,000 stores.