摘要

隐喻在我们生活中处处存在，在英语广告中也不例外。隐喻在英语广告中的运用可以把所要表达的信息体现的淋漓尽致以便更好的吸引消费者，从而实现广告的价值---驱使消费者去对所广告的产品购买或者投资等。因此，公司就可以顺利的推销出自己的产品从中获益。本论文主要通过分析英语广告来说明隐喻在其中的运用及其功能,隐喻的运用可以使英语广告的语言变得形象生动，简洁，读起来朗朗上口，也会使英语广告富有礼貌性，新奇性，给消费者更多的想象空间，同时也让消费者更容易的了解产品的特性。

关键词：英语广告；隐喻；功能

Abstract

We can find metaphor everywhere in our daily life and the English advertisements are no exception. By using metaphor, English advertiser can express the necessary information incisively and vividly, so as to attract the attention of consumers. And the application of metaphor in English advertisement has a good effect in realizing the goal of persuading consumers to buy products. So the company can benefit a lot from it. This thesis is to show the application and functions of metaphor in English Advertisements by analysising some English advertisements. It makes the language of English advertisements beautiful, vivid, brief and easy to read. It also makes the English advertisement become polite, novel. And at the same time, it gives consumers different imagination space and makes the features of products easy to understand.

Key words:  English advertisement; metaphor; function

1.Introduction

With the situation of globalization, more and more English advertisements come to the eyes of Chinese consumers. We often see hundreds of English advertisements when we read newspapers or magazines. I think it is essential for us, especially for the English learners to fully understand English advertisement. To make people know the product, service or some other things, the advertisement is necessary. It is a good and useful way to publicize the trade company's products, as a result everyone can know the information about the product. Without the publicization, we may not have chance to know information about the product including the name and features. Now many advertisers use metaphor when making English advertisements. And it is important to show how advertisers reach their selling goals by using metaphors. It is also crucial to make people understand the advertisement and get necessary information.