从迪士尼音乐探究迪士尼文化的扩张

Study on Disney Cultural Expansion through Disney Music

摘要

在过去几十年的时间里,美国华特迪士尼公司向世界输出了不计其数的电影作品，电视节目，音乐产品以及几座主题乐园，伴随着这些文化产品的热销，越来越多的人开始担心，迪士尼文化在全球范围内的传播势必给那些输入迪士尼产品的地区带来文化冲击，久而久之便会形成强大的迪士尼文化霸权，使得本地区文化面临被侵蚀的危险。迪士尼文化扩张现象也成了这几年不少学者的研究重点。

本文试图从跨文化交际的角度，对迪士尼音乐进行深入探究，旨在挖掘出迪士尼文化向外扩张的具体内容，即迪士尼音乐中所反映和传递的文化价值观，分析迪士尼音乐在旋律和歌词方面的特点以找出迪士尼文化扩张的可能性，并分别探讨迪士尼音乐剧，迪士尼主题乐园中的音乐以及迪士尼动画产品中的音乐来探究迪士尼通过其音乐作品进行文化扩张的具体形式，并总结出迪士尼在当前全球化浪潮中推行文化扩张的策略和趋势。

透过对迪士尼的文化扩张现象的分析，能使我们在解读美国文化的过程中更好地保护本国文化不被全球化的浪潮所淹没。

关键词：跨文化传播，迪士尼，文化扩张，音乐，价值观

Abstract
Over the past few decades, Walt Disney Company exports enormous cultural products including movies, TV programs, as well as theme parks and so on. As these products become a hit, more and more people start to worry that Disney cultural expansion to other parts of the world would inevitably bring great challenges to the destination countries and regions and the gradually formed Disney cultural hegemony would take other cultures to the brink of extinction. The phenomenon of Disney cultural expansion becomes the focus of many researches.
This paper tries to explore deep into Disney music from the perspective of cross-cultural communication to find out the content of its cultural expansion, that is the cultural values reflected and conveyed in Disney music. Moreover, by analyzing the features of tune and lyrics in Disney music, it hopes to find out the possibilities of Disney cultural expansion and why Disney music can be so popular all over the world. After that, it presents exploration of specific forms of Disney cultural expansion by specifically analyzing the features of music in Disney movies，Disney Broadway musicals and Disney theme parks. At last it concludes the strategies and tendency of Disney cultural expansion in this area of globalization.
The result of this thesis will help Chinese have a sober understanding of the secret behind Disney’s cultural expansion and better protect Chinese culture from being wielded and damaged by global corporations through their business activities.
Key words: cross-cultural communication, Disney, cultural expansion, music, values