摘 要
   
伴随着世界汽车产业的发展和汽车市场竞争的加剧，汽车广告已存在于人们生活的方方面面。汽车广告设计的表现内容除了需要与产品相结合之外，还要体现一定的文化内容,美国汽车广告也不例外。鉴于此，本研究从查阅资料的基础上对美国汽车广告的定义、功能、重要性、影响方面进行了深入的研究，旨在找出美国汽车广告的文化内涵，并深入探索文化价值对美国汽车及汽车广告的影响。通过以上研究可以发现美国汽车广告能体现个人主义、平等观和美国人的生活方式，也反映出文化价值对美国汽车广告的决定性作用。根据这些发现能使我们更深入了解美国汽车广告和美国汽车文化价值取向,以便吸收美国汽车广告的长处来改进自我。

关键词：美国汽车广告；文化内涵；影响

ABSTRACT
   
With the rapid development of the world’s automobile industry and the increasing competition of the automobile market, auto advertisements have already existed in every aspect of people's lives. The design of auto advertisements not only need to be combined with product, but also reflects the country’s culture, and the American Automobile advertising is no exception. Therefore, this study aims to find out cultural connotation in American auto advertising on the references of the books and the U.S. auto advertising’s definition, function, importance and influence, to explore the cultural influence on American automobile and automobile advertising. According to this study，we can find auto advertising reflecting individualism, equality and the American way of life, also reflecting that cultural connotation has a decisive role in the American automobile advertising. In the light of these findings，we can have a better understanding of the U.S. auto advertising and cultural values of the American automobile and absorb the strengths of American auto advertising to improve us.

Key words: American automobile advertising; cultural connotation; Influence

Chapter One Introduction
    With the development of global economy and culture, advertising has become an important part of our daily life. “An advertising campaign is a series of coordinated advertisements and other promotional efforts that communicate a single theme or idea.”(Thomas C.O’Guim, 1998) The auto advertisement has appeared in different kinds of media, such as newspapers, magazines, TV, radio, Internet, outdoor billboards and so on. Advertising has been involved in each corner of our life. Broadly speaking, we are bombarded by auto advertising every day. But auto advertising really has a long history in the world. There are mainly three stages in the development of auto advertising abroad. (Li Jingfeng, 2003)