Abstract

    With the advent of information age, Internet has become an integral part of everyday life followed by the popularity of Internet buzzwords. Internet buzzwords refer to a kind of linguistic phenomenon that is based on the computer and prospers with the Internet. They are spreading beyond the Internet and become buzzwords of the whole society, exerting their influence on everyone in the information age of the 21st century. Keeping up with the time, Internet buzzwords are characterized by conciseness, vividness, innovation, individuation and non-convention. All of those features are most remarkably reflected in the principle of economy in linguistics. The Least of Effort put forward by K.Zipf and the Principle of Economy by A.Martinet are the most classical ones in this field.
    Based on the Least of Effort put forward by K.Zipf and the Principle of Economy by A.Martinet, this paper, focusing on some representative Internet buzzwords of recent years,  will conduct a comparative analysis of English and Chinese Internet buzzwords from the perspective of lexicology and semantics to lay bare the different reflections of the economy between the two languages and preliminarily explore the trend of Internet buzzwords. It is divided into three parts. The first part analyses the definition and features of Internet buzzwords and the second part deals with the principle of economy. The last part conducts a comparison of the economy between English and Chinese Internet buzzwords.
    The materials applied in this paper are collected from the social networks and online news portals in order to objectively display the features of Internet buzzwords, thus giving readers a sense of reality and familiarity. Through the comparative analysis, we can arrive at the conclusion that different languages have different reflections of economy and the existent language is the most economical one for its users.

Key words: Internet buzzwords; the economy principle; lexicology; semantics

摘  要

    随着信息时代的到来,网络已成为人们日常生活中不可缺少的一部分,网络流行语也随之发展起来。网络流行语是指以计算机为媒介,伴随互联网而发展起来的一种语言现象。它们逐渐走到网下,成为社会流行语,影响着21世纪信息时代中的人们。网络流行语与时俱进，具有简洁、生动、创新、个性、非规范的特点。在语言学上,这些特点最显著地体现为语言的经济性原则。在这方面的理论，G.K.Zipf提出的“最省力原则”和A.Martinet的“经济原则”是最经典的。
    本文以G.K.Zipf提出的“最省力原则”和A.Martinet的“经济原则”为依据,关注近年来比较有代表性的网络流行语，从词汇和语义角度对英汉网络流行语进行对比分析，以揭示英汉网络流行语经济性的不同表现并初步探索网络流行语的发展趋势。本文主要分为三个部分。第一部分分析网络流行语的定义和特点。第二部分介绍经济性原则。最后一部分主要涉及英汉网络流行语经济性原则的对比分析。
    本文采用的例子大多来自社交网络和网络新闻门户网站,从而客观地反映网络流行语的特点,具有现实性和亲切感。通过对比分析，我们可以得出语言不同，经济性的表现也不相同，但是现存的语言对其使用者来说都是最经济的。

关键词:网络流行语；经济性原则；词汇学；语义学