Abstract

Researches on English automobile advertisements mainly concentrate on the level of lexicology, syntax, rhetoric devices and translation skills. Based on the theory of stylistics, this thesis analyzes the stylistic features of English automobile advertisements at phonological level, graphological level, lexical level, syntactic level and semantic level. It is of great significance to help people appreciate English automobile advertisements. Meanwhile, this study has a certain practical value to enlighten the design of Chinese automobile advertisements.

Keywords: English automobile advertisements  linguistic features  stylistic analysis

摘要

对英语汽车广告已有的研究主要从词汇、句法、修辞和翻译策略等角度展开。本文基于文体学相关理论，分析了英语汽车广告的语音、语相、词汇、句法及语义五个特征。本文的研究有助于人们更好地赏析英语汽车广告；同时，对汉语汽车广告语的设计也有一定的启发意义。

关键词: 英语汽车广告；语言特征；文体分析

Chapter One Introduction
In the history of the auto industry, the automobile advertisements play an extremely important role in the process of its development over one hundred years. On the one hand, almost all car producers acknowledge the fact that car advertisements are indispensable in the course of manufacturing automobiles and promoting sales, even during the energy crisis. In the modern society, the manufacturers cannot wait to plan tailored advertisements though a new car is still in the assembly line. On the other hand, the automobile advertisements are also a crucial element in the worldwide advertising industry. So automobile manufacturers and sales agents are very generous in the advertising investment because they know what they get will be much higher than what they invest.
1.1 Definition of Advertisements and Automobile Advertisements
    Automobile advertisement is just one type of multitudinous advertising. To proceed with this study, it is necessary to trace back to the original study of advertisements.
According to Weilbacher (1978: 19), advertising is a commercial behavior that merchants or other institutions give out products or services information to the public for the sake of gaining benefits, and want people to accept and believe the information through mass media.