摘要

国际经济的迅速发展导致了行业之间的竞争越来越激烈。广告作为一种推广自己产品和公司的有效手段，也越来越受到公司的青睐。广告的作用是通过宣传使消费者了解其产品，从而达到使其购买其产品的目的。商业广告语言作为一种强力的宣传手法，对销售者和消费者都产生了非常大的影响。商业广告英语是英语语言体系中的一个部分。基于英文的语法和词汇，可以从词汇特征和句法特征来对商业广告中的语言进行分析和探讨。同时，为了吸引更多的顾客的注意，广告也往往采用一些修辞手法来突出表现。只有完全的了解商业广告语言的语言特色以及修辞特色，才能完全，彻底的发挥商业广告的作用。

关键词：商业广告；语言；修辞
 
Abstract

The rapid development of the international economy led to the growing competition between companies. Business advertisement as an effective way to promote products and companies is getting more and more favor of the companies. The role of advertisement is making consumers understand products so that companies can achieve the aim of selling their products. The language in business advertisement as a powerful way of propaganda has made a very great influence to both sellers and consumers. English of business advertisement is a part of English language system. Based on English grammar and vocabulary, the language in business advertisement can be analyzed from its lexical features and syntactic characteristics. At the same time, the language in business advertisement needs to get more attention from the public and consumers. So it is often used figures of speech to highlight the slogan. Only fully understand the language features, the rhetoric characteristics and culture characteristics of the language in business advertisement can people completely make use of the language in business advertisement.

Key words: business advertisement; language; rhetoric