摘  要

随着经济全球化的不断发展和中国经济的飞速发展，中国和英语国家的联系更加紧密。中国是世界上最大的发展中国家并且拥有最多的人口，这也意味着中国有巨大的市场需求。越来越多的国际公司想要打开中国市场，同时越来越多的中国公司也想要走向世界。而如何让不熟悉他们的消费者了解他们的产品呢？广告是一种很有效的方式。了解商业广告的语言特点，有助于打造成功的商业广告，从而使产品走向世界，被更多的人所熟知。本论文从语言特点本身，中西方文化差异，广告英语的特点的角度进行分析。本论文主要使用如下的研究方式：文献法，比较法，归纳法和例证法。一些信息资料是从图书馆和网络上获取的。本论文旨在让更多的人意识到商业广告的语言特点的重要性并且用于实践。

关键词：商业广告；语言特点；文化差异

Abstract

With the continuous development of economic globalization and rapid development of Chinese economy, the business relation between China and English-speaking countries has been closer and closer. China is the largest developing country and has the largest population in the world, so there is no doubt that China has a large amount of market demand. As a result, more and more international companies want to open the market of China, more and more Chinese companies are eager to go global as well. And how to make the consumers who are not familiar with them know about their products? Advertising is an efficient method. Advertisement is aimed to promote sales. An advertisement is a mixture of terseness and clearness. A successful advertisement can attract more customers to buy its products and make the company or the brand well-known both at home and abroad. To understand the language features of business advertisement can help make successful business advertisement so that their products can go global and be known by people all over the world. This essay analyzes what is the role of language features in business advertising, the features of business advertisement and the effects of the cultural differences between China and English-speaking countries. In this thesis, the author mainly adopts the following methods: documental method, comparative method, inductive method and citing method. Some information was gained from the library and Internet. The aim of the essay is to let more people know the importance of language features of business advertisement and put into use in the end.

Key words: business advertisement; language features; cultural differences