摘  要

伴随着进入21世纪以及中国成功的加入世贸组织，中国对外贸易呈现稳速增长趋势。理解由不同文化语境而引起的差异，并了解中美文化语境差异对国际贸易的影响，可以有效的促进并提高中美之间的贸易关系。该论文主要采用文献法，举例法和比较分析法对中美文化之间的文化语境差异以及其特征进行了深入的分析研究。该论文主要探讨了中美两国各自的文化语境特征，并从时间的差异，沟通方式的差异以及对选择会议场所的差异这三点来探讨其对中美贸易的影响。通过研究，作者得出了中美文化语境差异在很大程度上对中美两国之间的贸易影响深远。作者通过本研究，希望可以借由对中美文化语境差异的理解，促进中国与美国之间的贸易关系，提高中美之间的贸易往来。

关键词：文化语境；高文化语境；低文化语境；国际贸易；跨文化交流
 
Abstract

In the 21st century, with China’ successful access to the World Trade Organization (WTO), China’s exporting trade showed a trend of steady speed growth. With Understanding the differences which caused by different cultural context, and know about the influence of Sino-US differences in cultural context on international trade, can promote and enhance the trade relationship between China and United States. This paper employed literature review, exemplification method and comparison analysis to analyzing Sino-US differences in cultural context and its features. This paper mainly discussed the features of Sino-US’ cultural context, from the perspective of time concept, from the perspective of communication manner, from the perspective of negotiation place selection to analyzing the influence on Sino-US trade. Through this research, the author make a conclusion that Sino-US difference in cultural context on international trade do has a great impact on Sino-US trade. Through this research, the author hope that with the understanding of Sino-US difference in cultural context, can help to promote the relationship between China and United States, and improving trade between China and United States.

Key words: cultural context; high-context; low-context; international trade; cross-cultural communication