摘  要

随着世界经济全球化的发展，言语幽默对各类商务抉择日益展现着其不断扩大的影响力。因此，随之而来的则是专家学者们在前人研究的基础上将幽默研究更加具体化和详细化。作者以“礼貌原则”和幽默理论为基础，通过案例着重分析在不同的商务交际场合下言语幽默的语用功能。商务领域的实践活动强调以和为贵，以追求共赢为行动准则。在商务谈判环境下，幽默以破冰作用为引领，交谈中塑造一个融洽的沟通氛围，处理令人尴尬的情景。在办公室中，言语幽默则有助于提高工作效率，回避不恰当问题，形成办公室文化。在进行正式报告时，幽默的言语能更直接的吸引听者注意力，活跃整体气氛。本文旨在帮助需要进行商务交际的相关人士更有效地运用幽默来达到交际目的。

关键词：言语幽默；商务交际；语用功能

Abstract

With the accelerating development of economic globalization, verbal humor is expanding its influence in the various kinds of business decision-making process. Therefore, it is followed by scholars in this field who focus on developing progressively on the bases of previous studies and dedicated to make it more specified and detailed. According to the polite principle and previous humor theories in the history, the author analyzed specific cases in all kinds of different business contexts and even illustrated the pragmatic functions of verbal humor in these distinctive business intercourse communication contexts accordingly. The realization of business practice is mainly pointed as the creation of a harmonious and win-win situation. During the process of a business negotiation, verbal humor plays such an important role of breaking ice, creating a relaxing environment as well as avoiding unfavorable situations. At the meantime, comparing with non-verbal humor, verbal humor increases the effectiveness and efficiency in the office, skips the unfavorable questions skillfully and eventually generates a certain office culture in daily office life. What’s more, under many other similar situations like formal presentations and so on, verbal humor is an essential factor when mentioning about attracting attention of its listeners and enlightening the atmosphere in the whole presentation room. This essay aims to help relative people with the eager need of a great amount of business interaction to use verbal humor as an unavoidable tool to reach their interactive goals much effectively and progressively.

Key words: verbal humor; business interaction; pragmatic function