摘要

本文基于维索尔伦的顺应理论，以商务英语函电为语料，研究商务英语函电的语用失误，研究发现商务英语函电中出现的语用失误是由于写信人未能与读信人的心理世界，社交世界和物理世界未能达成顺应导致的。心理世界包括双方的个性，愿望和动机等；社交世界包括社会场景，公共制度和文化等；物理世界包括时间和空间的指称关系。在此基础并提出了培养顺应观念和语用观念，营造真实语境等相应的解决策略来减少语用失误。该课题目的在于使业务人员提高应用商务英语水平，减少语用失误，写好外贸函电，与外商顺利沟通。

关键词：商务英语函电； 语用失误； 顺应论 

Contents

Acknowledgments I

Chapter One Introduction 1

1.1 Background of this Research 1

1.2 Significance of this Research 1

1.3 Structure of this Thesis 1

Chapter Two Literature Review 3

2.1 Adaptation Theory 3

2.2 Pragmatic Failure 3

2.3 Previous Studies of Pragmatic Failures in Business English 4

  2.3.1 From the Aspect of Cross-Cultural Factors 4

  2.3.2 From the Aspect of Linguistic Context 4

Chapter Three Analysis of Pragmatic Failures in Business English Correspondence 6

3.1 Failure to Adapt to Mental World 6

3.1.1 Fail to Take Readers as Center 6

3.1.2 Fail to Use Positive Attitude 7

3.1.3 Fail to Focus on Objectivity 8

 3.2 Failure to Adapt to Social World 9

3.2.1 Fail to Follow the Social Norms 9

3.2.2 Fail to Follow the Business Ethics 10

3.3 Failure to Adapt to Physical World 11

Chapter Four Strategies to Avoid Pragmatic Failure 12

4.1 Cultivate the Concept of Adaptation Theory 12

4.2 Cultivate Pragmatic Competence 12

4.3 Create Authentic Contexts 12

Chapter Five Conclusion 14

5.1 Major Findings 14

5.2 Limitations and Suggestions for Future Study 14

References 15