商业广告英语的模糊性探析
The Study of Vagueness in Commercial Advertising Language
摘要
在现代社会，广告无所不在。同时它也是我们经常接触的东西。它不仅影响人们的日常生活，同时反映了社会的价值和结构。随着我国社会主义市场经济不断发展深入和我国加入世界贸易组织，对外经济交往迅速加深和扩大，出口广告也己逐步发展成为企业促进出口销售、开拓海外市场的一个主要手段。相应地，大量涌入的外国公关性宣传资料也成为我国企业和消费者获取商品经济信息的重要来源。如何正确认识和了解现代商业广告英语的用词特色，对撰写出有效实用的英语商业广告就显得非常重要。这篇文章的主要目的是探究商业广告的模糊性。本文阐释了商业广告、模糊性和商业广告模糊性的概念。然后，分析了商业广告模糊性的作用以及产生的混淆。最后，文章给出了实现商业广告模糊性的实现途径。
关键词：商业广告；模糊性；功能
Abstract
In modern society, advertising is omnipresent. And it is something that we are all exposed to. It not only influences people's daily life, but also reflects some aspects of the value and structure of society. The main purpose of advertising is to persuade people to make purchases, in the course of which advertising takes many forms of the mass media. With the development of China and attending to the WTO, how to write suitable ads to persuade customers becomes more and more important. The purpose of this thesis is to make an analysis on vagueness of commercial advertising language it gave an introduction to commercial advertising and advertising language，vagueness，vagueness in commercial advertising language. Then it discusses the functions of vagueness in commercial advertising language. What’s more, it also says the confusion caused by vagueness in commercial advertising language. At last, it elaborated on the realizations of vagueness of advertising language with case analyses.
Key words: Vagueness; Commercial Advertising; function