Abstract China has become an emerging superpower after decades of reform and opening up policy. But the cultural export is not synchronized with the material export. While made in China has been exported to the majority of the countries and regions,...

文章由夕阳一抹红颜上传 文章字数：6538 所需金币： 1000 个 更新时间：10-30

Abstract Language is a carrier of culture. From the diction of advertising, we can see the differences of creativity, styles, and language. These differences are the results of different historical background, cultural values, and ways of thinking. V...

文章由sugar上传 文章字数：6452 所需金币： 1000 个 更新时间：10-30

Abstract With the economic development in high speed and an increasingly globalizational society, cross culturealcommunication becomes more and more common. However, due to distinct cultural backgrounds, when interacting with people from different cu...

文章由攒一口袋星星上传 文章字数：6797 所需金币： 1000 个 更新时间：10-30

Abstract Public service advertisements originated in United States in 1940s to support World War Two. At that time, Ad Council claimed that public service advertisements aimed to publicize right social notions and healthy life style. Nowadays, PSAs s...

文章由Estrus上传 文章字数：7159 所需金币： 1000 个 更新时间：10-30

Abstract As an international corporation, Unilever has a sales and manufacture network almost all over the world. But in such a competitive circumstance of Fast Moving Consumer Goods market nowadays （whose homogenized products or substitutions are...

文章由Sunshine上传 文章字数：6551 所需金币： 1000 个 更新时间：10-30

Abstract Blog, emerging at the age of the Internet in the 20th century, has been the first choice of most netizens for personal information management and social network, ever since it entered China in 2004. In recent years, however, micro blog, with...

文章由柠檬脾气上传 文章字数：7607 所需金币： 1000 个 更新时间：10-30

Abstract It was only a few years since the strategy of Country depends on culture launched by present Kim Dae-Jung to Korean wave swept East Asia. South Korea had eradicated the declining tendency brought up by Asian Financial Crisis of 1997 and had...

文章由星星007上传 文章字数：6766 所需金币： 1000 个 更新时间：10-30

Abstract With the development of economic globalization, Chinese enterprises get more chances to trade and communicate with western enterprises. Different forms and levels of negotiations and communication in import and export businesses are playing...

文章由舟遥客上传 文章字数：6432 所需金币： 1000 个 更新时间：10-30

ABSTRACT Advertising is a form of communication as well as a culture phenomenon. When advertisements are propagating goods and providing services, they also transmit cultural connotations. The soul of advertising is its originality, and the source of...

文章由prey上传 文章字数：6281 所需金币： 1000 个 更新时间：10-30

Abstract With the unceasing development of globalization, international market is becoming increasingly popular, more and more corporations devoting to develop foreign markets. And advertising is being attached great importance as a key element to ac...

文章由chocolate上传 文章字数：9002 所需金币： 1000 个 更新时间：10-30

Abstract Racism is a kind of self-centered attitude. It believes the racial differences determine the development of human societys history and culture. It is a kind of belief, believe that race is the decisive element to decide humans features and a...

文章由Robin上传 文章字数：5876 所需金币： 1000 个 更新时间：10-30

Abstract The American heroism film is always popular among American people and it even plays a significant role in the global film market. This is not only due to the filming techniques, post production, actors and actresses, and the plots bringing a...

文章由Slagmale上传 文章字数：8401 所需金币： 1000 个 更新时间：10-30

ABSTRACT The U.S. labor unions have a long history and play a very important role in the American society. A lot of domestic and overseas scholars have explored the U.S. labor unions development, activities, features and influence on the American pol...

文章由尘世孤行上传 文章字数：6611 所需金币： 1000 个 更新时间：10-30

Abstract America is a country of immigrants, so it has a strong ability to accept new things and new culture. In mid twentieth century, the designated goal of American motor businessmen is to put the car as an ordinary familys essential products so t...

文章由自然萌Aimee上传 文章字数：6016 所需金币： 1000 个 更新时间：10-30

Abstract In the comedic genre of the media era, the situation comedy (sitcom) on TV has won popularity with a wide audience for its amusing, yet dramatic twists, humorous lines and vivid characterizations. In recent years, an increasing number of sit...

文章由长乐上传 文章字数：6926 所需金币： 1000 个 更新时间：10-30