Abstract: With the development of the modern society, cars can be available for common families. It is a great opportunity for auto advertisers to draw attention by creating various attractive ads. English auto ads have their distinctive language features which can be reflected in lexical, syntactic and rhetorical aspects. The purpose of this paper is to explore and summarize these features and their functions in English auto ads by analyzing a collection of English ads. This paper is composed of five parts. The first part is an introduction. The second part is a literature review. The third part is a theoretical framework for the study. And the fourth part respectively analyzes the language features of English auto advertisement from lexical, syntactic and rhetorical aspects. The last part is a conclusion in which the findings of this study are summarized and the limitation of the study are discussed. The results of the study will be helpful for our understanding the unique language style of English auto ads and provide some value and insight for our English language teaching and learning.
Key Words: English auto ads; lexical aspect; syntactic aspect; rhetorical aspect

摘  要：随着现在社会的发展，汽车已经走入寻常百姓家。广告商借此通过创造各种各样的广告来吸引民众。英语汽车广告从词汇、语义、修辞上反映了其独特的语言特征。本文主要是通过分析一系列的英语汽车广告来探索以及总结其语言特征及功能。本文共分五个部分。第一部分是引言。第二部分是文献综述。第三部分是研究的理论框架。第四部分分别从词汇、语义、修辞三方面分析了英语汽车广告的语言特征。最后一部分是对研究结果的总结以及对不足之处的讨论。研究的价值在于有助于理解英语汽车广告语言的独特风格，同时也能对英语语言教学及学习提供一些参考。
关键词：英语汽车广告；词汇；语义；修辞

With the development of the modern society, cars can be available for common families. It is a great opportunity for auto advertisers to draw attention by creating various attractive ads. English auto ads have their distinctive language features which can be reflected in lexical, syntactic and rhetorical aspects. The analysis of language features of English auto advertisements will be helpful for our understanding its unique language style of English auto ads and provide some value and insight for our English language teaching and learning.